Phonocar and Ford Italia together with Fondazione ANT: technology and solidarity for people’s well-being

The initiative stems from the Italian launch of SupportBelt™, a seat belt accessory designed to provide relief and protection to those who experience discomfort due to belt pressure — particularly after mastectomy surgery.

This innovation was made possible through collaboration with the Fondazione ANT Franco Pannuti – ETS. Founded in Bologna in 1978 by oncologist Franco Pannuti, the foundation provides free specialist medical assistance at home for cancer patients and promotes free cancer prevention programmes.

The organisation has become a point of reference in Italy for home-based specialist care for cancer patients and for oncological prevention.

As part of the partnership, Ford Italia donated 100 SupportBelt™ devices for direct distribution and made available two vehicles — the fully electric Ford Explorer and the plug-in hybrid Transit Custom — to make home assistance and transport more efficient and sustainable.

Phonocar, in turn, donated two next-generation Wall Boxes from its product line dedicated to vehicle electrification. These will be installed at the ANT headquarters to facilitate vehicle charging and support the foundation’s operations.

“The arrival of SupportBelt in Italy, made possible thanks to the valuable collaboration with Fondazione ANT, is a source of great pride for us,” commented Fabrizio Faltoni, Managing Director of Ford Italia.
“This accessory shows how innovation — when driven by personal experience and empathy — can make a tangible difference in people’s lives. Initiatives like this give deeper meaning to our work, because knowing that we can contribute, even in a small way, to someone’s well-being adds immeasurable value.”

“As soon as we were contacted by Ford Italia through our OEM Channel Manager Nicoló Chiti regarding this initiative, we enthusiastically joined in,” added Guglielmo Bagnacani, CEO of Phonocar S.p.A. “We believe it is crucial for private companies to contribute to society through organisations like Fondazione ANT, which play a fundamental role in alleviating the daily challenges faced by oncology patients. We are proud to support Ford Italia and to contribute to such an important cause with our products.”

Phonocar celebrates 52 years of success: an evening of history, milestones, and future visions

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Phonocar celebrated its 52nd anniversary in grand style, bringing together collaborators, agents, and the most important Italian and international distributors in an exceptional location: Ruote da Sogno in Reggio Emilia. This prestigious setting hosted a memorable evening dedicated to the achievements and ambitious future goals of the company.

One of the most exciting moments was the presence and testimony of Loris Capirossi, a three-time MotoGP World Champion, who shared with guests the values and winning mindset that defined his extraordinary career. During his interview, Capirossi provided an inspiring perspective on facing challenges and achieving success, a message perfectly aligned with Phonocar’s corporate philosophy.

The evening, attended by more than 90 guests, offered a unique experience: a dinner surrounded by dream cars in an evocative and emotional atmosphere. During the event, employees who achieved significant milestones were celebrated, paying tribute to the value of teamwork—the beating heart of the company.

CEO Guglielmo Bagnacani took the opportunity to reflect on Phonocar’s journey, highlighting the results achieved thanks to the joint efforts of all team members and outlining the future prospects of a company that continues to innovate and look beyond its borders.

The evening also served as an opportunity to delve into the company’s projects and strategies through presentations by three key figures:

Maurizio Di Ianni, Global Sales Manager, spoke about the company’s evolution in recent years, emphasizing the challenges faced and the strategies opening new growth opportunities for Phonocar.

Nicolò Chiti, OEM Channel Manager, introduced DETAILOR, the division dedicated to automotive OEM projects, featuring our Technical Director Giorgio Azzimondi and Massimo Ferrari from R&D OEM projects. He highlighted the strategic role of this exceptional team in developing collaborations with leading European manufacturers.

Sergio Tornetta, Europe Sales Manager, shared his vision of the international market, underlining the importance of adapting to an ever-changing context and thanking the Export team for their fundamental contribution to the company’s global success.

The event concluded with thanks to the speakers and all participants, whose enthusiasm and passion made this celebration a unique opportunity to reaffirm the values that have guided Phonocar for 52 years and express the desire to reach even more ambitious milestones together.

Salon Norauto 2024

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Unmissable appointment for Phonocar, the Salon Norauto sees our technicians engaged in presenting and demonstrating the latest innovations in car entertainment and safety.

As official suppliers to Norauto for over 10 years, we will be present at all three stages in Marseille, Lille, and Madrid.