Restart and Innovation: Phonocar’s 53rd Anniversary in Reggio Emilia

It was on the evening of San Prospero, in Reggio Emilia, that we held the celebratory event for the 53rd anniversary of Phonocar, together with all our collaborators, agents, distributors and our main Italian and international suppliers.

Hosted in the stunning setting of Ruote da Sogno, the first guest of the evening was Juri Chechi, the Olympic champion who has left an indelible mark on Italian sport. With great humanity, he shared his personal journey – a path that reached its peak with the gold medal in Atlanta, followed by his remarkable comeback at the Athens Olympics after a severe injury.

His heartfelt testimony deeply moved the audience and offered food for thought, drawing parallels with the values and dedication that drive our company and all the people involved.

The evening was also an opportunity to take stock of the automotive sector, currently undergoing epoch-making transformations in both products (the transition to electric) and distribution (new car-sales channels).

Phonocar presented its strategies for the future to an audience of stakeholders and collaborators, focusing on the opportunities brought by these changes and the challenges that lie ahead.

The central theme of the event was “restart” – a concept close to the company’s heart. After a challenging 2024, marked by major changes, this year’s strong growth has been fuelled by strategic decisions and significant investments that have already led to important milestones.