The celebration for the 53rd anniversary of Phonocar was held on the evening of San Prospero, in Reggio Emilia, with the presence of all collaborators, agents, distributors, and the main Italian and international suppliers.
At Ruote da Sogno, the first guest of the evening was Juri Chechi, an Olympic champion who made history in Italian sport, sharing his experience and recounting his athletic journey with great humanity.
A journey marked by major milestones, including the gold medal in Atlanta and his extraordinary comeback after the injury suffered at the Athens Olympics.
His testimony moved the guests and inspired reflections and parallels with the values and the commitment that drive our company and all the people involved.
The evening was also an opportunity to take stock of the automotive sector, currently undergoing epochal revolutions in both product (transition to electric) and distribution (new car sales channels). Phonocar presented its strategies for the future to an audience of stakeholders and collaborators, focusing on the opportunities brought by these changes and the challenges still to be faced.
The theme of the evening was “restart”, a concept dear to the company, which faced a very challenging and transformative year in 2024—a year that laid the foundations for the strong growth achieved in the current one, in which investments and strategic choices have led to important milestones.
Phonocar strengthens its commitment to sustainability by obtaining the ISO 14001 Certification, the international standard that attests to an effective and responsible environmental management system. This certification represents an important milestone, part of a journey that began in 2023 with the adoption of a platform dedicated to the sustainable development of businesses.
A path that has allowed us to self-evaluate, define measurable objectives, and share an ESG code of conduct with our suppliers as well.
Our values have always guided us in combining experience and innovation, maintaining strong focus on product and service quality, respect for the environment, the development of people, and the satisfaction of all stakeholders.
We celebrated our 52nd anniversary by bringing together collaborators, agents and the most important distributors, both Italian and foreign, in an exceptional venue: Ruote da Sogno in Reggio Emilia. A prestigious setting that hosted a memorable evening dedicated to the milestones achieved and the ambitious future goals of the company.
Among the most emotional moments was the presence of Loris Capirossi, who offered an inspiring view on what it means to face challenges and achieve success, a message perfectly aligned with Phonocar’s corporate philosophy.
We can draw upon this to face the future with great optimism and with the certainty that Phonocar will remain relevant in the market just as it has been over these 52 years—reinventing itself when needed and creating value for customers and for the people involved, especially at a time when we clearly see the path ahead. We will lose and win some matches in the years to come, but with the PASSION, PERSEVERANCE and DETERMINATION that have always distinguished us over the long run, we will win the championships.
Our technicians work both on the client’s existing design and on new ideas to bring to life. The engineering of projects is developed using continually updated CAD-CAM software. We offer solutions and technical proposals tailored to the client’s needs.
– 1:1 scale prototypes
– Prototypes for mold construction
– Post-molding jigs
– Drilling jigs
Based on the clients’ projects, we provide a professional consultancy service for mold construction, subsequent series production, and the required mechanical usage. We also propose a comprehensive design service that can materialize the client’s idea: from the 3D drawing, to technical dimensions, to prototype production, up to the actual mold construction. A consolidated process that ensures control of the project in every detail.
Today we are able to offer Toyota Italia customers the new line of products to raise the safety standard of vehicles thanks to the expertise Phonocar has developed in the sector.
Every virtuous enterprise is first and foremost a company rooted in its territory and in the social fabric understood as the people who inhabit it, the economic, environmental, and artistic resources, culture, history, and values: production in one place or another can only yield different results. Doing business today also means dialoguing with people, giving back to the territory what it gives to the company, in terms of uniqueness but also with momentum toward the future.
Thanks to its acquired aftermarket experience, Phonocar becomes the ideal partner for car manufacturers by:
Presentation of the new line dedicated to multimedia and in-car entertainment.
A major chapter opens in Phonocar’s history: the aftermarket requires new products to increase functionality and in-car entertainment, without neglecting the continuous demand for customization.
The design focus is on upgrading beyond the standard equipment: multimedia systems, monitors, players, etc.
In this field, interfaces become flagship products for installers who can freely modify and/or enhance OEM systems without losing any functionality.
DVD PLAYERS
HIGH-QUALITY SCREENS
HEADPHONES
MICRO CAMERAS
NAVIGATORS
INTERFACES
STEERING WHEEL CONTROLS
SERVICE INTERFACES
AUDIO/VIDEO INTERFACES
Parcel shelves with speakers
Hi-Fi systems spread quickly but were “limited” by the installation of speakers only in the doors. With the introduction to the market of wooden panels that allow installation of large speakers in the rear area, Phonocar radically changes this conception. A true innovation that demonstrates the company’s dynamic and enterprising character, bolstered by its production flexibility and the ingenuity of its technicians.
Retractable dash panels
With the rapid diffusion of car radios, theft increases, and to counteract it the first retractable panels are created.
The production and sale of consoles increases in step with the rapid spread of car radios. The concept of HI-FI CAR does not yet exist but Phonocar understands that everything revolving around the concept of “listening to music in the car” has great potential.
With the first speakers and the first amplifier, the “accessory” components for installing car radios are separated from the system’s constitutive parts: thus the HI-FI Line is born with the first dedicated catalog in 1980.
Elle naît comme “USINE DE CONSOLES ET D’ACCESSOIRES POUR AUTORADIO”
Que sont les “consoles tunnel” ? Ce sont des structures en bois, fixées à la partie centrale du tableau de bord, permettant d’installer l’autoradio et d’avoir un haut-parleur central intégré (MONO). On les appelait familièrement “Tunnel” car l’installation se faisait en correspondance avec le tunnel de transmission présent dans les voitures de l’époque. La gamme étendue comprenait à la fois des consoles “universelles” et des consoles “custom-fit” spécifiques à un modèle de voiture. La plupart incluaient, en plus du haut-parleur, un compartiment de rangement et/ou un cendrier. Pour certains modèles de voiture, des consoles avec le levier de vitesses intégré dans la console elle-même ont également été réalisées.
PRODUITS: CONSOLES TUNNEL EN BOIS AVEC COMPARTIMENT AUTORADIO ET HAUT-PARLEUR POUR VOITURES ET CAMIONS
UNIVERSELS: compatibles avec de nombreuses marques et modèles de voitures.
PERSONNALISÉS: spécifiques à des modèles précis.
Every past achievement has built what we are today. With more than fifty years of experience arises a reality that continues to innovate and look ahead.
Whether for commercial requests, technical support or new collaborations, our team is ready to respond with competence and availability.
