OUR HISTORY

For more than fifty years we have been transforming experience and innovation into a wholly Italian success story.

52nd anniversary

We celebrated our 52nd anniversary by bringing together collaborators, agents and the most important distributors, both Italian and foreign, in an exceptional venue: Ruote da Sogno in Reggio Emilia. A prestigious setting that hosted a memorable evening dedicated to the milestones achieved and the ambitious future goals of the company.
Among the most emotional moments was the presence of Loris Capirossi, who offered an inspiring view on what it means to face challenges and achieve success, a message perfectly aligned with Phonocar’s corporate philosophy.

We can draw upon this to face the future with great optimism and with the certainty that Phonocar will remain relevant in the market just as it has been over these 52 years—reinventing itself when needed and creating value for customers and for the people involved, especially at a time when we clearly see the path ahead. We will lose and win some matches in the years to come, but with the PASSION, PERSEVERANCE and DETERMINATION that have always distinguished us over the long run, we will win the championships. G. Bagnacani, CEO

G. Bagnacani, CEO

Launch of the DETAILOR line

Our technicians work both on the client’s existing design and on new ideas to bring to life. The engineering of projects is developed using continually updated CAD-CAM software. We offer solutions and technical proposals tailored to the client’s needs.
– 1:1 scale prototypes
– Prototypes for mold construction
– Post-molding jigs
– Drilling jigs

Based on the clients’ projects, we provide a professional consultancy service for mold construction, subsequent series production, and the required mechanical usage. We also propose a comprehensive design service that can materialize the client’s idea: from the 3D drawing, to technical dimensions, to prototype production, up to the actual mold construction. A consolidated process that ensures control of the project in every detail.

Toyota Motor Italia supplier

New supply agreement with Toyota Motor Italia concerning the integration of security and alarm systems within the brand’s vehicles. The agreement with Toyota is further confirmation of Phonocar’s ongoing pursuit of the highest quality in selecting its strategic partners.

Today we are able to offer Toyota Italia customers the new line of products to raise the safety standard of vehicles thanks to the expertise Phonocar has developed in the sector.

G. Bagnacani, CEO

50th anniversary

On the occasion of its fiftieth anniversary, Phonocar decided to open its doors to the friends and relatives of its employees, offering the opportunity to visit the workspaces, to meet the people working there, to understand the production dynamics from the lines, and to showcase its wealth of knowledge and ability to keep pace with the times.

Every virtuous enterprise is first and foremost a company rooted in its territory and in the social fabric understood as the people who inhabit it, the economic, environmental, and artistic resources, culture, history, and values: production in one place or another can only yield different results. Doing business today also means dialoguing with people, giving back to the territory what it gives to the company, in terms of uniqueness but also with momentum toward the future.

G. Bagnacani, CEO

ISO Certification

The company has obtained the UNI EN ISO 9001:2015 Certification for the design, manufacture and marketing of multimedia, car hi-fi and car accessory products.

Satellite Alarms

The collaboration with Vodafone Automotive is consolidated with the agreement for the distribution of satellite alarms.

Phonocar SECURITY is born

Alarms and parking sensors are added to the Phonocar range for safety.

Phonocar becomes OFFICIAL DISTRIBUTOR for VODAFONE AUTOMOTIVE

Phonocar signs a major agreement with Vodafone Automotive for the distribution of alarms and parking sensors.

Auto manufacturer partnerships

Thanks to its acquired aftermarket experience, Phonocar becomes the ideal partner for car manufacturers by:

– HANDLING SPECIAL PROJECTS

– CREATING BRANDED PRODUCTS

– ORGANIZING ACTIVITIES FOR THE DEALER such as training, product presentations, installation courses, sell-out support, partnerships for events, fairs and conventions.

– AFTER-SALES SERVICE

– CATALOGS AND FLYERS

New MULTIMEDIA line

Presentation of the new line dedicated to multimedia and in-car entertainment.

A major chapter opens in Phonocar’s history: the aftermarket requires new products to increase functionality and in-car entertainment, without neglecting the continuous demand for customization. The design focus is on upgrading beyond the standard equipment: multimedia systems, monitors, players, etc.

In this field, interfaces become flagship products for installers who can freely modify and/or enhance OEM systems without losing any functionality.

DVD players
High-quality screens
Headphones
Micro cameras
Navigators
Interfaces
Steering wheel controls
Service interfaces
Audio/video interfaces

ECAP Award

Phonocar wins the ECAP award for the best European multichannel amplifier with the “Dream” 8-channel amplifier with crossover adjustable from the driver’s seat.

25th anniversary

The first acquisition

Phonocar acquires a speaker-manufacturing company that allows it to design and build components internally with precise and differentiated specifications.

From artisan enterprise to industry

Constant growth leads to the transition from snc to S.p.A. and to the inauguration of the new 6,000 m² facility on Via Emilia, which remains the company’s headquarters. A major step and enhanced visibility.
The foreign market continues to play a fundamental role:

In 1991 it opened a branch around Ludwigsburg (Stuttgart area) in Germany
in 1995 it opened a branch in southern France with the hiring of 5 VRP salespeople
it has a network of direct agents and exclusive distributors in Belgium, Spain and Portugal, Switzerland, Greece, the Netherlands, Hungary, Poland, Slovenia, Czech Republic, Russia, Denmark and Sweden.

All Company Press Review Rally Appennino Reggiano Sponsor Fairs and Tuning Events

The revolution in HI-FI systems

Parcel shelves with speaker

Hi-Fi systems spread quickly but were “limited” by the installation of speakers only in the doors.
With the introduction to the market of wooden panels that allow installation of large speakers in the rear area, Phonocar radically changes this conception.
A true innovation that demonstrates the company’s dynamic and enterprising character, bolstered by its production flexibility and the ingenuity of its technicians.

Retractable dash panels

With the rapid diffusion of car radios, theft increases, and to counteract it the first retractable panels are created.

The HI-FI line is born

The production and sale of consoles increases in step with the rapid spread of car radios. The concept of HI-FI CAR does not yet exist but Phonocar understands that everything revolving around the concept of “listening to music in the car” has great potential.

With the first speakers and the first amplifier, the “accessory” components for installing car radios are separated from the system’s constitutive parts: thus the HI-FI Line is born with the first dedicated catalog in 1980.

1976 – SPEAKERS FOR DOORS the spread goes from MONO to STEREO
UNIVERSAL / CUSTOMIZED
1977 – SPEAKER KITS FOR CAR RADIOS composed of 2 woofers, 2 tweeters, and 2 crossovers: first company to offer the KIT
1978 – POWER BOX the first amplifier with the Phonocar brand

FOUNDING: the journey of Phonocar begins

It was born as “FACTORY OF CONSOLS AND CAR RADIO ACCESSORIES”

What are “tunnel consoles”?
They are wooden structures, fixed to the central part of the dashboard, allowing installation of the car radio and to have a central speaker integrated (MONO).

Colloquially they were called “Tunnel” because the installation was performed in correspondence to the transmission tunnel present in cars of that era.

The wide range included both “universal” consoles and “custom-fit” ones specific to a car model.
Most included, besides the speaker, a storage compartment and/or ashtray.
For particular car models, consoles with the gear lever integrated into the console itself were also created.

European and italian market

PRODUCTS

WOODEN TUNNEL CONSOLES WITH CAR RADIO COMPARTMENT AND SPEAKER FOR CARS AND TRUCKS

UNIVERSAL, compatible with many makes and their models

CUSTOMIZED, specific to precise models of car

Some examples of historic car models for which consoles were made:

ALFA ROMEO Alfa Sud, Alfetta
AUDI 80z
AUTOBIANCHI A/112
BMW 520, 3000
CITROËN DS, Pallas, e Dyane
FIAT 500, 126, 127, 128
FORD Capri, Escort, Fiesta
INNOCENTI Mini minor
OPEL Kadett
PEUGEOT 104
TOYOTA Corolla
VOLKSWAGEN Passat, Golf

The company

Every past achievement has built what we are today. With more than fifty years of experience arises a reality that continues to innovate and look ahead.

Contacts

Whether for commercial requests, technical support or new collaborations, our team is ready to respond with competence and availability.

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Phonocar S.p.A.
Via F.lli Cervi, 167/c
42124 Reggio Emilia (Italy)
C.F. e P.IVA IT 00421600354
R.E.A. RE-130258

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All images are included for illustrative purposes only. Phonocar S.p.A. reserves the right to make changes to the products even without notice. Any changes to the products are to be considered improvements and do not affect their functionality. All mentioned trademarks and reproduced logos belong to their legitimate owners and have been indicated for information purposes only.